Portrait of a woman against a pale blue-grey studio backdrop, framed by the ilay ringAI illustration · not a real result

Face analysis · 12-month membership

Your face, measured with care.

A detailed report on your face and a surgery-free plan, reviewed by an expert before you see it. Every four months, a new report shows what changed.

Four reports · Twelve months · Reviewed by an expert

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The mark

One ring. Twelve months.

Our mark is your year with us. It reads like a clock face: a ring drawn clockwise through twelve months, closed by a single dot.

The ring
The contour of your face. Your first report measures it in full.
Months four and eight
A new report each time: new photos, measured the same way and compared with the ones before.
The opening
Exactly one twelfth of the circle: the distance between you now and what is possible.
The dot
Month twelve. The year's report compares everything with where you started, and closes the ring.

How it works

Four steps. One year.

  1. 01

    Tell us about you

    A short questionnaire about your skin, your routine and your goals, and what you'd like to keep as it is.

  2. 02

    Take ten photos

    Your face from the front, from each side and turned halfway, and four expressions, with your phone, at home. We check each photo before it's sent.

  3. 03

    Get your report

    Every region of your face, measured and explained, with a surgery-free plan. An expert reviews it first, and it's yours within 48 to 72 hours.

  4. 04

    Every four months

    New photos, and a new report that compares them with the last. In month twelve, the ring closes.

Your year

A report every four months.

  1. Month 0

    Your first report

    The full analysis: every region of your face, a simulation of what your plan can change, and your plan for the year.

  2. Month 4

    Your second report

    New photos, measured the same way. What changed, what worked, and your plan for the next four months.

  3. Month 8

    Your third report

    Compared with months zero and four, so you can see how far you have come.

  4. Month 12

    The year's report

    A full analysis again, with the whole year side by side. The ring closes.

We remind you when each report is due. If you renew, month twelve starts your next year.

What a plan can change

The same face, with the plan applied.

Your report shows what your plan can change, on your own photo, as a digital simulation: skin, the area under the eyes, brows and hair, never the shape of your face. Drag each image to compare.

  • Illustration of a woman in her thirties, simulation
    Illustration of a woman in her thirties, now
    NowSimulation
    AI illustration · not a real result

    Skin and under-eyes

  • Illustration of a man in his twenties, simulation
    Illustration of a man in his twenties, now
    NowSimulation
    AI illustration · not a real result

    Skin and grooming

  • Illustration of a woman in her fifties, simulation
    Illustration of a woman in her fifties, now
    NowSimulation
    AI illustration · not a real result

    Brows and skin

These are AI-generated illustrations of the kind of change a plan works toward. They are not photos of customers, and results differ from person to person.

Your account

Your reports, in one place.

See where your report is, from your photos to your expert. Read it on your phone, on a computer or as a PDF, and know when the next one is due. No rankings and no comparisons with strangers.

Three phones on a stone table showing an ilay account: a report with the expert, a finished report and the year's four reports
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  • With your expert

    Each stage of your report as it happens, and the day it will be ready.

  • Your report

    Region by region, with your plan and your simulation, on screen or as a PDF.

  • Messages

    Questions go to our team. Questions about your report reach your expert, without your name.

The analysis

What we look at, and why.

Your report covers eight regions of your face and how they work together. Each finding says what we measured, what it means and, where it helps, what you can do.

  • Brows

    Shape, height and fullness, and how they frame your eyes.

  • Eyes

    Shape, tilt, spacing and the skin under the eyes.

  • Nose

    Width, the tip and the profile, and how it sits within the face.

  • Cheeks

    The width across your cheekbones, their height and definition.

  • Lips

    Width, the balance between upper and lower lip, and the profile.

  • Jaw

    Width and definition, measured against your cheekbones.

  • Chin

    Height, width and shape, from the front and from the side.

  • Skin

    Texture, redness and spots, compared with your own skin, not anyone else's.

Side profile of a man against a blue-grey backdrop
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Close-up of an eye, brow and cheekbone
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Portrait of a young man in a navy top
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Hands holding a white porcelain cup with a cobalt rim by a window
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How we work

Fewer changes, better chosen.

  • No surgery in your plan

    Everything in your plan can be done without surgery. When a medical option is worth knowing about, we say what it is and that a doctor should decide.

  • Every line has a reason

    Each sentence in your report rests on something specific: a measurement, a detail in your photos or one of your answers.

  • Reviewed by an expert

    Every report is reviewed, edited and approved by an ilay expert. They see your photos and answers, never your name.

  • Advice, not a sales pitch

    We don't sell treatments or products. When the best choice is to change nothing, we say so.

Privacy

Your photos stay yours.

  • Used only for your reports.
  • Stored in the EU and encrypted.
  • Your expert never sees your name.
  • Never sold, and never shared for advertising.
  • Deleted whenever you ask.

We never guess ethnicity or background from your face. If it matters for a recommendation, we ask you, and you can choose not to answer.

Privacy and data

Membership

One membership. Twelve months.

Four reports, your plan and questions answered by our team, in one yearly membership. Extras are optional, and nothing is pre-selected.

Annual membership

Draft price

DKK 1,195/ year

  • Your first report, within 48–72 hours
  • A new report at months 4, 8 and 12
  • A surgery-free plan for each region
  • One change to your simulation per report
  • Colour analysis
  • Questions answered by our team
Start your analysis

Renews after twelve months. We remind you first, and you can cancel any time before the renewal date.

Questions

Before you start.

All questions
Is this about looking perfect?

No. It's about understanding your face and choosing a few changes worth your time. Often the most useful part of a report is what it tells you to leave as it is.

Could a report make me more self-conscious?

We write about your face the way a good doctor talks: factual, calm and focused on what you can do. Your report names strengths and room to gain, never flaws, and it has no attractiveness score. Differences too small for anyone to notice aren't pointed out.

Who reviews my report?

One of our experts reviews, edits and approves every report before you see it. They see your photos and your answers, never your name or contact details, and you don't see who they are.

Is ilay a medical service?

No. ilay gives information and a personal plan. It does not diagnose or treat. Talk to a doctor or dermatologist before any medical or cosmetic treatment.

Your year starts here.

Ten photos today. Your report within 48 to 72 hours. A new one every four months.

Start your analysis
Portrait of a woman in an off-white knit top, framed by the ilay ring
AI image