
Face analysis · 12-month membership
Your face, measured with care.
A detailed report on your face and a surgery-free plan, reviewed by an expert before you see it. Every four months, a new report shows what changed.
Four reports · Twelve months · Reviewed by an expert
The mark
One ring. Twelve months.
Our mark is your year with us. It reads like a clock face: a ring drawn clockwise through twelve months, closed by a single dot.
- The ring
- The contour of your face. Your first report measures it in full.
- Months four and eight
- A new report each time: new photos, measured the same way and compared with the ones before.
- The opening
- Exactly one twelfth of the circle: the distance between you now and what is possible.
- The dot
- Month twelve. The year's report compares everything with where you started, and closes the ring.
How it works
Four steps. One year.
- 01
Tell us about you
A short questionnaire about your skin, your routine and your goals, and what you'd like to keep as it is.
- 02
Take ten photos
Your face from the front, from each side and turned halfway, and four expressions, with your phone, at home. We check each photo before it's sent.
- 03
Get your report
Every region of your face, measured and explained, with a surgery-free plan. An expert reviews it first, and it's yours within 48 to 72 hours.
- 04
Every four months
New photos, and a new report that compares them with the last. In month twelve, the ring closes.
Your year
A report every four months.
- Month 0
Your first report
The full analysis: every region of your face, a simulation of what your plan can change, and your plan for the year.
- Month 4
Your second report
New photos, measured the same way. What changed, what worked, and your plan for the next four months.
- Month 8
Your third report
Compared with months zero and four, so you can see how far you have come.
- Month 12
The year's report
A full analysis again, with the whole year side by side. The ring closes.
We remind you when each report is due. If you renew, month twelve starts your next year.
What a plan can change
The same face, with the plan applied.
Your report shows what your plan can change, on your own photo, as a digital simulation: skin, the area under the eyes, brows and hair, never the shape of your face. Drag each image to compare.
NowSimulation
AI illustration · not a real result Skin and under-eyes
NowSimulation
AI illustration · not a real result Skin and grooming
NowSimulation
AI illustration · not a real result Brows and skin
These are AI-generated illustrations of the kind of change a plan works toward. They are not photos of customers, and results differ from person to person.
Your account
Your reports, in one place.
See where your report is, from your photos to your expert. Read it on your phone, on a computer or as a PDF, and know when the next one is due. No rankings and no comparisons with strangers.

With your expert
Each stage of your report as it happens, and the day it will be ready.
Your report
Region by region, with your plan and your simulation, on screen or as a PDF.
Messages
Questions go to our team. Questions about your report reach your expert, without your name.
The analysis
What we look at, and why.
Your report covers eight regions of your face and how they work together. Each finding says what we measured, what it means and, where it helps, what you can do.
Brows
Shape, height and fullness, and how they frame your eyes.
Eyes
Shape, tilt, spacing and the skin under the eyes.
Nose
Width, the tip and the profile, and how it sits within the face.
Cheeks
The width across your cheekbones, their height and definition.
Lips
Width, the balance between upper and lower lip, and the profile.
Jaw
Width and definition, measured against your cheekbones.
Chin
Height, width and shape, from the front and from the side.
Skin
Texture, redness and spots, compared with your own skin, not anyone else's.




How we work
Fewer changes, better chosen.
No surgery in your plan
Everything in your plan can be done without surgery. When a medical option is worth knowing about, we say what it is and that a doctor should decide.
Every line has a reason
Each sentence in your report rests on something specific: a measurement, a detail in your photos or one of your answers.
Reviewed by an expert
Every report is reviewed, edited and approved by an ilay expert. They see your photos and answers, never your name.
Advice, not a sales pitch
We don't sell treatments or products. When the best choice is to change nothing, we say so.
Privacy
Your photos stay yours.
- Used only for your reports.
- Stored in the EU and encrypted.
- Your expert never sees your name.
- Never sold, and never shared for advertising.
- Deleted whenever you ask.
We never guess ethnicity or background from your face. If it matters for a recommendation, we ask you, and you can choose not to answer.
Membership
One membership. Twelve months.
Four reports, your plan and questions answered by our team, in one yearly membership. Extras are optional, and nothing is pre-selected.
Annual membership
Draft priceDKK 1,195/ year
- Your first report, within 48–72 hours
- A new report at months 4, 8 and 12
- A surgery-free plan for each region
- One change to your simulation per report
- Colour analysis
- Questions answered by our team
Renews after twelve months. We remind you first, and you can cancel any time before the renewal date.
Questions
Before you start.
Is this about looking perfect?
No. It's about understanding your face and choosing a few changes worth your time. Often the most useful part of a report is what it tells you to leave as it is.
Could a report make me more self-conscious?
We write about your face the way a good doctor talks: factual, calm and focused on what you can do. Your report names strengths and room to gain, never flaws, and it has no attractiveness score. Differences too small for anyone to notice aren't pointed out.
Who reviews my report?
One of our experts reviews, edits and approves every report before you see it. They see your photos and your answers, never your name or contact details, and you don't see who they are.
Is ilay a medical service?
No. ilay gives information and a personal plan. It does not diagnose or treat. Talk to a doctor or dermatologist before any medical or cosmetic treatment.
Your year starts here.
Ten photos today. Your report within 48 to 72 hours. A new one every four months.
