About
Calm advice, properly measured.
Most advice about faces is either a sales pitch or a guess. ilay starts with measurement, has an expert check it, and gives you a year to act on it.
Why we exist
Fewer changes, better chosen.
Faces are easy to judge and hard to read. The mirror exaggerates, photos flatten, and most advice arrives attached to something for sale.
We think people deserve a clear, factual reading of their own face, and advice that respects their time. That means measuring carefully, explaining in plain language, and saying so when the best choice is to change nothing.
A year is long enough for small, steady changes to show, and short enough to stay with. So ilay is built around one: a first report, a new one every four months, and an expert behind each of them.
The mark
A ring that closes in month twelve.
The ring is the contour of a face. It runs clockwise through the twelve months of a membership, and its opening is exactly one twelfth of the circle. New reports arrive at months four and eight. The dot is month twelve: the year's report, the moment the ring closes.
The same mark shows your year in your account. See brand and press for the files.
How we work
Four principles
No surgery in your plan
Everything in your plan can be done without surgery. When a medical option is worth knowing about, we say what it is and that a doctor should decide.
Every line has a reason
Each sentence in your report rests on something specific: a measurement, a detail in your photos or one of your answers.
Reviewed by an expert
Every report is reviewed, edited and approved by an ilay expert. They see your photos and answers, never your name.
Advice, not a sales pitch
We don't sell treatments or products. When the best choice is to change nothing, we say so.