Before you start.

No. It's about understanding your face and choosing a few changes worth your time. Often the most useful part of a report is what it tells you to leave as it is.

We write about your face the way a good doctor talks: factual, calm and focused on what you can do. Your report names strengths and room to gain, never flaws, and it has no attractiveness score. Differences too small for anyone to notice aren't pointed out.

One of our experts reviews, edits and approves every report before you see it. They see your photos and your answers, never your name or contact details, and you don't see who they are.

No. ilay gives information and a personal plan. It does not diagnose or treat. Talk to a doctor or dermatologist before any medical or cosmetic treatment.

Adults who want to understand their face and make a few considered changes over a year, without surgery. You need to be 18 or over.

A phone, daylight, a plain wall and a white sheet of paper. You take ten photos with your hair away from your face: from the front, from each side and turned halfway each way, one with the paper beside your face, and four expressions. We guide you through each one.

Eight regions of your face: brows, eyes, nose, cheeks, lips, jaw, chin and skin. For each one, what we measured, what it means and your plan, with a simulation of what the plan can change. Colour analysis is included too. See the analysis for the full picture.

Your report is ready within 48 to 72 hours of your photos, or within 24 to 48 hours with express delivery. You can follow each stage in your account.

Yes. Once per report you can ask for a change to your simulation, for example to keep your freckles or to look more natural. An expert reviews the new version, and it reaches you in the same time as a report: within 48 to 72 hours, or 24 to 48 hours with express delivery. A request we can't do, such as one that would need surgery, doesn't use up your change.

No. We never infer ethnicity or background from your face. If it is relevant to a recommendation, we ask you, and you can choose not to answer.

Four months is long enough for skin and habits to change in a way a photo can show. Each new report compares your new photos with the earlier ones, so you can see what worked.

Each report has its own window, and we remind you when it opens, halfway through and a week before it closes. A report you don't use doesn't carry over to the next one.

Two weeks before your year ends, your last report opens: new photos and a full analysis that compares the whole year. You see it before your renewal date. If you renew, it is also the first report of your next year.

Your plan is built around the time and budget you tell us about. For each region you get a premium and a budget option, and your report tells you where to start, so you never work on everything at once.

One membership covers twelve months and four reports. See pricing for what's included and for the optional extras.

Your membership renews after twelve months. We remind you before it does, and you can cancel in your account at any time before the renewal date.

Yes. Express delivery, an extra change or an interim report can be added from your account when you need them. Nothing is ever added for you.

In the EU, encrypted. They are used only for your reports. Read more on privacy and data.

The expert who reviews your report sees your photos and your answers, never your name, contact details or age. Our support team sees only what it needs to help you.

Until you ask us to delete them. Each new report is compared with your earlier photos, so we never delete them on our own.

Yes. You can delete your photos or your whole account at any time, and we remove them from our systems.